Driven by a lifelong passion for style, storytelling, and community, founder Jerri Reid established Sew So Fresh to give youth a platform where fashion meets empowerment. Drawing from professional experience working behind the scenes at New York Fashion Week and collaborating with top industry icons, Jerri created a curriculum that makes high-level design accessible to public school students across NYC.
For Jerri, fashion is a universal bridge between cultures and a powerful tool for social-emotional growth. By introducing students to everything from textile design to runway production, Jerri encourages the next generation to step beyond their neighborhoods, embrace critical thinking, and unlock lifelong artistic and career pathways.
Under Jerri's leadership, Sew So Fresh has grown from localized workshops into a citywide partner for public schools, CTE programs, and community spaces. Every program Jerri designs emphasizes student agency—ensuring that when youth complete a project, they aren't just walking away with a custom garment or bag, but with a portfolio, a voice, and a clear vision for their future.